UK Footvolley Association
Where
UK, UAE, Brazil, Australia, Thailand
Brief
Create an experiential strategy to raise awareness of footvolley as a sport and specifically, the UK Footvolley Association, in the lead up to the Rio Olympics 2016
What we did / are doing
This project is broken down into a number of phases as we approach the 2016 Olympics
Phase 1: Create a strategy and lifestyle positioning around UK Footvolley – to lead the way globally
Phase 2: Create a London event to showcase the sport and encourage participation (goal is for 1500 sign ups in 2014)
Phase 3: Secure partners to roll out the strategy globally, spearheaded by the UK
Phase 4: Sponsorship activation, website, social media, content creation, global events schedule
